The typical practice does not have the in-house resources for design and implementation of a marketing plan.  Rather than thinking of HBN as a vendor, we want you to think of us as your marketing and design department, there to handle the ongoing spectrum of services you might need. 

To stay competitive you often need to get the word out to your marketplace about the services you offer.  If you are a specialist, your referrals come from both patients and other physicians.  If you are a primary care practice, your new patients come from patient referrals and from consumer search options, like the Internet.  If you have an established practice, but are adding new services or new practitioners, you can’t assume that word of mouth will be an adequate way to spread the news.

We can help you to determine your niche and then develop a marketing strategy aimed at maximizing exposure to the parties that you need to reach most with your message and image. 

Among the services available…

Logo development

We discuss with the spectrum of services, your philosophy and the personality you desire for your practice and provide you with several image choices.  From there you can build a theme and other collaterals that tell the market who you are and what you provide.

Web site development

As simple (like this HBN site) or elaborate as you would like.  We take your budget and your ideas and let you know how far you can likely take it. We can give you a template of essential site elements, like location, specialty services listing, hours, staff biographies, registration forms… and keep it that simple.  If you write the copy for the site, you can reduce your costs greatly.  If we need to write it the cost will obviously be higher, but our pricing is reasonable…and we know healthcare so we can tackle the subject quickly and use the appropriate lingo for you.

If you are looking for more bells and whistles, no problem.  We’ll work with you to incorporate them, and we make sure they work. If you want video graphics or other state-of-the art features we can price them and let you decide whether to move ahead. We can create your practice email addresses for staff using your professional address and even help you forward mail to your personal address. We can maintain the site or you can, your choice.  And, most important, we know the tools of the trade that make your site the one that gets the maximum Internet hits, using keywords and other methods.

Companion Literature

Once your image is developed we will work hand in had with you to be sure that your marketing and operational materials portray a consistent, recognizable image.  We’ll help you to tie together…

• Brochures
• Business Cards
• Holiday Greeting Cards
• Stationery 
• Registration Forms
• Referral Rorms
• Billing Forms
• and more

Much like the Web site, the more material you write, the more you save.  We can take old materials and give them a fresh new look or we can start from scratch.